Protecting Your Best Commercial Customers and Officer Profitability Reporting

An Illustrative Case Study ‐ Help Your Lenders Protect their Best Customers

Between the 4th quarter of 2008 and the 1st quarter of 2011, the entire banking industry lost $277 Billion of Commercial Loan Volume, almost 10% of the entire portfolio. In the environment that ensued,competing institutions scrambled to steal large, highly profitable customers from one other with rate offers too low to support long term profitability requirements. Nearly every institution found itself playing defense and being reactive, not proactive. This webinar shows how to arm your lenders with the information and the tools they need to go on the offensive, using loan officer customer reporting to identify high profit customers, clearly and concisely, and then develop strategies (and pricing offers) to reduce their vulnerability to competing bids from your competitors.

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